In the end a startup is still a business, and if you don't make more money, you answer to investors, or you start losing money and then shut down, which makes t

In the end a startup is still a business, and if you don't make more money, you answer to investors, or you start losing money and then shut down, which makes things worse. Having said that, I do think that trying to min-max pricing is quite a waste of time and resources, assuming you're already at a good place for pricing, and like you mention, are already gaining a decent profit. You'd probably be better off spending developer time and resources into satisfying your customers' needs, performance improvements, instead of extracting the most profit out of them. It's easier to tweak pricing once you build out more value for your customers, instead of paying a bunch of people silicon valley salaries to figure out if 25$ per user vs 26$ per user is better.