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A guess: to push people to register. For several reasons: (1) they are judged on that every quarter; (2) a hypothesis that this makes the experience better for
by x0x0 10y ago
A guess: to push people to register. For several reasons: (1) they are judged on that every quarter; (2) a hypothesis that this makes the experience better for users, and hence more likely to contribute to MAUs; (3) a hypothesis this improves ad targeting.
- sfgeek 10y agoAgreed on 1 and 2, but how does that work for improving targeting.
- will_hughes 10y agoThey can start to profile you across devices more easily if you're signed up.
- K0SM0S 10y ago> to push people to register Which is an admission of weakness in the first place. If the product is good enough, they wouldn't need to resort to anything special to enroll users beyond a sign up button up top.