"Twelve of 17 people [in the focus group] didn't think Kodak lowered cost," The opinion of a focus group on what something costs is meaningless. It's not hard

"Twelve of 17 people [in the focus group] didn't think Kodak lowered cost," The opinion of a focus group on what something costs is meaningless. It's not hard to measure the cost-per-page and determine whether Kodak printers cost less to operate than HP.