Explain Google and Apple then? Google's main selling points were that (1) it was bloody fast, (2) the search results were better than everyone else's back then

Explain Google and Apple then? Google's main selling points were that (1) it was bloody fast, (2) the search results were better than everyone else's back then and (3) there were no banner ads, which helps (1) a lot. Apple's main selling point, in its revival form, was that people are willing to pay more for a product that is a work of art.