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When you think of Google, Bing, Yahoo, Amazon, Zappos, Ebay, Skype, Facebook, Twitter, etc, what comes to mind? To me, nothing at all. They don't invoke any par
by kyro 16y ago
When you think of Google, Bing, Yahoo, Amazon, Zappos, Ebay, Skype, Facebook, Twitter, etc, what comes to mind? To me, nothing at all. They don't invoke any particular image in my head. They sound cool, often silly, and are recognizable, but that's as far as they go. That's not the case with DDG, in my opinion. I think about the duck, start making childish associations with it, and always arrive at the same conclusion - that I will not be using it to replace Google. There's got to be a marketing concept/theory/term that describes this component of brand recognition.
- alextgordon 16y agoSurely having something come to mind is a good thing. It doesn't matter if you personally dislike it, what matters is that you remembered it. For every person who finds it crude and unprofessional there's another who likes it. This second group is the market to capture.