That's a good article -- but I will say that (for now at least) facebook is a level-playing field and anyone and everyone can equally leverage its targeting abi

That's a good article -- but I will say that (for now at least) facebook is a level-playing field and anyone and everyone can equally leverage its targeting abilities. Sure its more refined than older ad technology, but picking the tv or radio shows during which one runs ads, or picking the magazines and newspapers in which one runs ads is not that different from targeting facebook ads. The first politicians 100 years ago to target ads on the radio probably gained the same advantages that Trump did in 2016 with facebook.