There are several options. I guess Twitter could go with one or all of them. As a backend service it would be nice if they focused on making your Twitter accou

There are several options. I guess Twitter could go with one or all of them. As a backend service it would be nice if they focused on making your Twitter account into a sort of “internet driver’s license” to identify you anywhere and everywhere online through a sort of trust chain. I never want to have to sign up for an account again unless it pertains to my finances. I so desperately wish I could manage all my various subscriptions and accounts for random services from a central place that is highly secure and easy to access. I should be able to sign-on seamlessly, unsubscribe effortlessly, and never have to remember a username or password. This would also allow a central place for me to set privacy preferences so we can dictate exactly what the downstream services should and shouldn’t be able to see. If Twitter can just let me two-factor authorize with a token+pin and have this let me into just about any account online (aside from maybe my main email and financial accounts in the interests of not having all the eggs in one basket) that’s a service people would indispensible. (So much so that maybe ICANN should just work on something like it as a public utility?) On the more user-facing end, Twitter’s niche has always been people who are keen on promoting themselves and making announcements (new paper published, new product announced, press releases, etc.), so maybe they should just fill into what Facebook was before it became a NewsFeed. They could give you an About Me page and a status-bar. This basically is what Twitter is now, but they lack the focus to design it around that stuff as a central purpose for the service. They focus more on the “Status Bar” than the “About Me,” this would really just a difference in design language and emphasis. Make it into an RSS feed for people. Or, as a third option. . . they could just make Twitter into an RSS reader. Maybe even add Wordpress/Medium style pages for long-form writing and feed that all through the same “feed” paradigm.