This sounds like the jobs to be done model, here is an excellent writeup on it: http://www.docfoc.com/intercom-on-jobs-to-be-done-pdf http://www.docfoc.com/inte

This sounds like the jobs to be done model, here is an excellent writeup on it: http://www.docfoc.com/intercom-on-jobs-to-be-done-pdf http://www.docfoc.com/intercom-on-jobs-to-be-done-pdf