> How is "figure out a way to transform your business so you don't wreck the planet" haughty idealism Because it's like asking a tree to figure out how to beco

> How is "figure out a way to transform your business so you don't wreck the planet" haughty idealism Because it's like asking a tree to figure out how to become a meadow of flowers. Sure, the meadow could just as easily exist in the same place, but the mechanisms by which the tree became a tree can't be used to turn it into a field of flowers. Certain kinds of change can only come by displacing what's there with something new. > and how does suggesting that as the correct approach result in nothing ever getting done? Because the people you're assigning to do it have no natural motivation to do it, and are completely psychically cut off from the information signals that could guide someone through the successful foundation of a clean energy company. You've got the right approach, you're just looking to the wrong people to get it done.