4 ms·
> That's great but it's fair to say that's niche - both in terms of the number of people I'm guessing who are producing that type of content and the amount of m
by kristianc 10y ago
> That's great but it's fair to say that's niche - both in terms of the number of people I'm guessing who are producing that type of content and the amount of monetization that can occur from that community.
Although it's niche, you could substitute almost anything else for 'medical' and have it work. There's an equally good and thriving literary Twitter, arts Twitter, gay Twitter, black Twitter, politics Twitter, dev Twitter.
Turns out that people like their news and sports mixed in with other ephemera anyway - it's a secret that TV networks have known for decades with late night TV and 'and finally' segments on network news.
For me the point where Twitter really lost its way is when it decided to focus on being a 'media company' and drawing attention to tweets from 'public figuresrather than finding better ways to enable people to tap into and contribute to communities that matter to them.
- dotBen 10y agoI think this is kind of my point, actually... The monetization Twitter has been able to achieve from this niche content hasn't met expectations and that niche content has also seen stalled growth. Ephemera is what makes a sport/news/politics-aligned Twitter a much more interest proposition that routes around the negatives of the product and the value proposition on that front.