In addition, that usability research is from 2001, and reassessed in 2006, with the conclusion "As technology changes the face of the internet, users’ expectati

In addition, that usability research is from 2001, and reassessed in 2006, with the conclusion "As technology changes the face of the internet, users’ expectations seem to shift as well." It's hard to wrap my head around how vastly different sites were designed (by and large) over 15 years ago. The basic UI skeletal structure is mostly there, but that's about it I think. Some of the research still applies, but I wouldn't hold it up as a pinnacle of useful data during a discussion about best practices in 2017.