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That's called the "Long Tail"... individual users/customers have a niche interest, but together they form a center of gravity approximately as large as the larg
by erikpukinskis 10y ago
That's called the "Long Tail"... individual users/customers have a niche interest, but together they form a center of gravity approximately as large as the largest use cases.
http://www.thelongtail.com/conceptual.jpg http://www.thelongtail.com/conceptual.jpg
You have to think a little differently to design for the long tail. You can't just design one consistent experience, you have to design tools that can be used in many scenarios.
- dotBen 10y agoYes, I'm familiar with the long tail ;) The problem is that Twitter has proven that it's incredibly hard to monetize this kind of content at a level that the public markets demand. The reality is Twitter has failed as a business more than anything and this is about repositioning Twitter as a business that can be monetized.