1. Take it private 2. Focus app and website around two concepts: 'Now' and 'Here' -- temporally local, and spatially local. 'Now' would surface what's happeni

1. Take it private 2. Focus app and website around two concepts: 'Now' and 'Here' -- temporally local, and spatially local. 'Now' would surface what's happening in the world now: major entertainment events, major political events, intermingling global, culturally-similar, and local. Show a stylized zoomable map to show what's happening around the world, so one can narrow or widen the locality of the world's pulse. 'Here' would invert this, showing everything that happened hyperlocal, surfacing recent popular and random tweets from where you are now. Bonus for some visual eye candy that shows, perhaps as a Venn diagram, when 'Here' and 'Now' get closer and closer together to where if you're at a sports event, they're one and the same. 3. Keep everything chronological. For a network like this, 'Fear of Missing Out' is a feature, not a bug -- the anxiety should be palpable. For 'Now', sell ad slots for exact rotating times, like TV. This will drive demand for high-quality, high-cost brand advertising, instead of low-value mundane stuff. For 'Here', sell the ad slot to local businesses. 4. Open the API but charge a fee for access. 5. Use ML, identity, hashtags, and context to classify tweets into a limited number of categories/tags: breaking news, humor, insight, commentary, chatter, feedback. Expose these as a user-controllable filter on top of any existing view. 6. Disable most notifications. Make users want to return to the app without being nagged. 7. Only allow replies and DMs from people you follow and verified accounts.