> Focus on engagement. Twitter's value is LIVE, but they've never leveraged push notifications and text messages in a way that makes sure you never miss out whe

> Focus on engagement. Twitter's value is LIVE, but they've never leveraged push notifications and text messages in a way that makes sure you never miss out when important/relevant conversations are happening, so how are you supposed to know when there's interesting content to engage with? 100% agree. Twitter needs to be in the game of maximizing signal-to-noise for their users. In my experience, there's just /way/ too much noise when you're trying to follow along with a live event. I almost never want to see content from a random account with 10 followers. Nor do I want to see a d-list celebrity hocking skin care products. What I really care about is how the conversation is shaping itself over time. There are many ways of fixing this that don't spoil Twitter's free-speech mission. Personally, I think the answer is in clustering tweets based on topic and sentiment, then presenting a really intuitive filtering UI. You could expose options that would help you understand the broader conversation, but also dive into it at a super granular level. Getting this right would be in the hard-but-possible realm. Given how many engineers Twitter has stockpiled, I think it's worth trying. Solving the noise problem would necessarily cut down on abuse, too.