1) Go private. Twitter is a simple product that will be increasingly difficult to monetize to appease the stockholders. Being public will either mutate it into

1) Go private. Twitter is a simple product that will be increasingly difficult to monetize to appease the stockholders. Being public will either mutate it into a video-ad nightmare or end up being shut down or sold. 2) Keep the timeline simple. 3) Better custom timelines, searches, and notifications. 4) Stop trying to copy Facebook, Whatsapp, Snapchat, etc. and just be the best Twitter possible.