As an author whose book was published on one of B&N's imprints, I can tell you this first hand: do not underestimate B&N's ability to sell stuff. It's unbelieva

As an author whose book was published on one of B&N's imprints, I can tell you this first hand: do not underestimate B&N's ability to sell stuff. It's unbelievable. My book (Winning Texas Hold'em) was one of the best-selling poker books of all time, despite my not having notable appearances on nationally televised poker events. I sold far more copies than poker players who were considerably more famous than me for no reason other than my book was on the stand right when you walked in the door at thousands of their stores.