> ...in a company it's all about measuring what is the best next move. The article mentions a $10M investment that could be worth $1B in the future? I think y

> ...in a company it's all about measuring what is the best next move. The article mentions a $10M investment that could be worth $1B in the future? I think you can explain your estimate and justify it as reasonable, but you can't measure it. Not really. If the company requires measurements to prove success, they're really just interested in the short term. Or they have double standards around what counts as good evidence, giving a pass to the status quo.