Risk-adjusted pricing: If you buy one of the many alternatives out there, maybe you've got a 50% chance of it working? So the 'real' price doubles on those alte

Risk-adjusted pricing: If you buy one of the many alternatives out there, maybe you've got a 50% chance of it working? So the 'real' price doubles on those alternatives. People do this kind of risk mitigation in their head all the time. When I say 'working' - i'm talking about the reviews of the alternatives that almost always talk about how hard it is to download the software and get them working, there's always some snag.