Not just branding - also Pi fans at sites like Hackaday which downplay and dismiss any competing boards. For example, compare Brian Benchoff's article a year ag

Not just branding - also Pi fans at sites like Hackaday which downplay and dismiss any competing boards. For example, compare Brian Benchoff's article a year ago which argues the C.H.I.P. has been rendered irrelevant because it's $9 and the Pi Zero is $5 while ignoring the fact one has WiFi, with his article today arguing that this is a major step forward because $10 with WiFi is really cheaper than $5 without it while omitting any mention of the similarly-priced boards with WiFi that preceded it: http://hackaday.com/2016/02/28/introducing-the-raspberry-pi-3/ http://hackaday.com/2016/02/28/introducing-the-raspberry-pi-... http://hackaday.com/2017/02/28/10-raspberry-pi-zero-w-the-w-means-wifi-bluetooth/ http://hackaday.com/2017/02/28/10-raspberry-pi-zero-w-the-w-...