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> Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary tactics
by mi100hael 10y ago
> Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary tactics to get people to pay it.
We have? I've always thought it was a pretty basic photo messaging app that initially rose to popularity due to disappearing nudes and has since rode that wave with vapid filters.
- tdb7893 10y agoI use it to keep friends and family updated on interesting things I'm doing. It fills the niche of sharing interesting stuff in my life that Facebook used to fill.
- tzakrajs 10y agoBut you can put moustaches on your pets!
- sanderjd 10y agoIs this a personal opinion or a analysis of the business? As personal opinion, fine, whatever, it isn't really for me either. But as an analysis of the business, this seems very weak. It doesn't matter whether you think their filters are vapid or what you think of the disappearing nudes angle. What matters is that they have released a number of new things that people (who are more social than me) have found entertaining. That's what it takes to be successful in entertainment: keep releasing things that your target audience finds entertaining. Their best innovation was to realize that they're in the entertainment industry and that they should behave accordingly.