I'm not sure that figuring out the tooling for indie publishing is too difficult these days. I recently published my first novel, and while it actually isn't se

I'm not sure that figuring out the tooling for indie publishing is too difficult these days. I recently published my first novel, and while it actually isn't self-published--it was accepted by a small press I'd worked with before--in terms of the tooling, it's being approached as a self-published project: I did the typesetting myself, for both ebook and print. (Like Zack Hubert, I used Vellum for the ebook, although I did the print version with LaTeX, which I'll probably write up a short guide to sometime.) While my press paid for the cover art, printing, ISBN, and other stuff, and they've done some advertising, a lot of the promotional work is left up to me...and in a lot of ways I think marketing is a much harder problem to solve. My novel came out of an intensive workshop led by a Nebula, Hugo and World Fantasy Award winner (Kij Johnson), has a blurb from a recent Nebula novel nominee (Lawrence Schoen, author of BARSK), was available for pre-order, and I've done what I could to promote it...and it turns out all those people saying it's tough to get your book noticed are, surprise, absolutely right. tl;dr: while I'm interested in how Mr. Hubert produced his book, I'm more interested in how he finds an audience for it. (Beyond writing an article about it that gets linked on the front page of Hacker News!)