Chains of sofa stores in Italy follow this pattern to the point that ads are slightly ironic about their discounts and/or try to divert attention towards good c

Chains of sofa stores in Italy follow this pattern to the point that ads are slightly ironic about their discounts and/or try to divert attention towards good craftsmanship, quality, etc. Stores of expensive or custom furniture are completely different, with genuine market pressures keeping prices and quotes in check.