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Congratulations! May I ask how you managed to presell that well with your first book? Did you apply any specific marketing techniques?
by kristiandupont 10y ago
Congratulations! May I ask how you managed to presell that well with your first book? Did you apply any specific marketing techniques?
- austenallred 10y agoHaha, well it's a book about Internet marketing (we wanted to create a practical step-by-step guide that read like a programming tutorial), so we've tried hundreds of things over the years and know what works. We made a promise to use only the things in the book to sell it. We ended up changing the marketing messaging to "the ultimate growth hacking guide" from "a step-by-step guide to user acquisition" because that performed 200% better in our A/B tests, and I'm still a little bitter about that, but the money soothes my bitterness. So that was important. Our biggest winners tactics-wise were sharing the first couple chapters on Medium and cheating a little bit, doing the same on Reddit, with a link that said "if you want more like this pre-order the book," and we worked Twitter pretty well and did a few guest speaking engagements, but no silver bullets, just a lot of lead ones. Link to a chapter on Medium: https://medium.com/startup-grind/seo-is-not-hard-a-step-by-step-seo-tutorial-for-beginners-that-will-get-you-ranked-every-single-1b903b3ab6bb#.pdu1jdvfu https://medium.com/startup-grind/seo-is-not-hard-a-step-by-s... (Link to pre-sales page, for reference: https://www.indiegogo.com/projects/the-ultimate-growth-hacking-guide-secret-sauce-marketing--2/x/14399717#/ https://www.indiegogo.com/projects/the-ultimate-growth-hacki...) FWIW, we sell it direct-only to not deal with fees at https://secretsaucenow.com https://secretsaucenow.com