> I understand the appeal of well designed, flatpacked, self assembled furniture - but why does the quality have to be so terrible? Ikea stuff doesn't sell bec

> I understand the appeal of well designed, flatpacked, self assembled furniture - but why does the quality have to be so terrible? Ikea stuff doesn't sell because it's flatpacked and self-assembled. It sells because it's really cheap. Flatpacking and self-assembly are different ways of cutting down on costs.