5 ms·

An amazing advertisement: Brought to you by Justin.TV

23 points by dcurtis 19y ago

ivankirigin 19y ago
Ohh jeez. That was awesome. You guys are totally breaking new ground on user engagement.
dcurtis 19y ago
Is this the future of advertising on justin.tv? If it is (assuming they don't overdo it), I'm totally for it. I actually kind of want to see that movie now. Entertainment + Advertisement very rarely go together, but Justin.TV seems to have done it here.
lisper 19y ago
Pretty cool, but you kind of gave it away with that headline.
myoung8 19y ago
Very, very impressed. Still not going to see the movie, but props to the advertising folks who came up with that. It's interesting to note what kind of audience they're targeting by observing the screen names and messages in the chat box...
mattmaroon 19y ago
I don't get it. I went there and it was just some donkey talking.
- mattmaroon 19y ago
  Ah, now I see. I think they might lose a lot of people (like they did me) by not getting to the meat quick enough.
  - ivankirigin 19y ago
    To be effective, I think you have to believe it's a real live stream. A 15 second skit probably wouldn't be that convincing.
    - brianr 19y ago
      Actually, I hit the back button because I thought it was a live stream... my thinking was that whatever had been interesting earlier (when the link was posted) had probably long passed.
      - mattmaroon 19y ago
        Yeah, it's an interesting problem.
tzury 19y ago
not impressed not catchy not aesthetic
- kradic 19y ago
  Can you give an example of a similar ad you think is better?
- ken 19y ago
  That was my first reaction, but look at what they've got to work with. It's a cheesy-looking horror movie, with a no-name director and (mostly) no-name aging child actors. Your only hope at advertising it is to do something weird and hope it sticks. For all its cheesiness, this was a novel approach. Compare the iPhone. The ads were "picture of iPhone ... fade to Apple logo", and people lined up around the block for it. You don't need much from an ad when your product sells itself. I knew a guy who was a recruiter for some podunk university in the midwest, who was very good at it. One of the top universities tried to hire him, but he turned them down: what skill does it take to convince somebody to go to MIT or Harvard?
Tichy 19y ago
Could anybody summarize it? I can't see a thing, the site is so slow.
- paulgb 19y ago
  [spoiler] It starts like a regular justin.tv feed, with a "live" chat on the side and everything. A guy somehow got a "parasitic vine" stuck inside his arm, and he explains that. To appease the "live" chatters, he shows it to the camera. Then he notices his eye is bloodshot, shows it to the camera, and passes out and a movie trailer comes up.
  - Tichy 19y ago
    Thanks - I could watch other streams on justin.tv, but never this ad (tried several times throughout the day).

23 points by dcurtis 19y ago

Ohh jeez. That was awesome. You guys are totally breaking new ground on user engagement.

Is this the future of advertising on justin.tv? If it is (assuming they don't overdo it), I'm totally for it. I actually kind of want to see that movie now. Entertainment + Advertisement very rarely go together, but Justin.TV seems to have done it here.

lisper 19y ago

Pretty cool, but you kind of gave it away with that headline.

myoung8 19y ago

Very, very impressed. Still not going to see the movie, but props to the advertising folks who came up with that. It's interesting to note what kind of audience they're targeting by observing the screen names and messages in the chat box...

mattmaroon 19y ago

I don't get it. I went there and it was just some donkey talking.

mattmaroon 19y ago
Ah, now I see. I think they might lose a lot of people (like they did me) by not getting to the meat quick enough.
- ivankirigin 19y ago
  To be effective, I think you have to believe it's a real live stream. A 15 second skit probably wouldn't be that convincing.
  - brianr 19y ago
    Actually, I hit the back button because I thought it was a live stream... my thinking was that whatever had been interesting earlier (when the link was posted) had probably long passed.
    - mattmaroon 19y ago
      Yeah, it's an interesting problem.

tzury 19y ago

not impressed not catchy not aesthetic

kradic 19y ago
Can you give an example of a similar ad you think is better?
ken 19y ago
That was my first reaction, but look at what they've got to work with. It's a cheesy-looking horror movie, with a no-name director and (mostly) no-name aging child actors. Your only hope at advertising it is to do something weird and hope it sticks. For all its cheesiness, this was a novel approach. Compare the iPhone. The ads were "picture of iPhone ... fade to Apple logo", and people lined up around the block for it. You don't need much from an ad when your product sells itself. I knew a guy who was a recruiter for some podunk university in the midwest, who was very good at it. One of the top universities tried to hire him, but he turned them down: what skill does it take to convince somebody to go to MIT or Harvard?

Tichy 19y ago

Could anybody summarize it? I can't see a thing, the site is so slow.

paulgb 19y ago
[spoiler] It starts like a regular justin.tv feed, with a "live" chat on the side and everything. A guy somehow got a "parasitic vine" stuck inside his arm, and he explains that. To appease the "live" chatters, he shows it to the camera. Then he notices his eye is bloodshot, shows it to the camera, and passes out and a movie trailer comes up.
- Tichy 19y ago
  Thanks - I could watch other streams on justin.tv, but never this ad (tried several times throughout the day).