Were I local to you (Northern Ireland, so I'm almost certainly not), I'd love to buy you a coffee and pick your brains about what that was like. I have to say

Were I local to you (Northern Ireland, so I'm almost certainly not), I'd love to buy you a coffee and pick your brains about what that was like. I have to say though, boohoo.com quite clearly capitalises on boo's branding and history. In fact, if I'm not mistaken it originally mimicked the typeface and name of Ernst Malmsten's book about the boo.com story, which is kind of ironic given the circumstances. Book: http://t1.gstatic.com/images?q=tbn:ANd9GcTPf1rQbytroVo7SYUhV5xDvrJgiU4xFCGjWJfSRXUj10WSKAzc http://t1.gstatic.com/images?q=tbn:ANd9GcTPf1rQbytroVo7SYUhV... Boohoo logo (now): http://www.boohoo.com/content/ebiz/boohoo/resources/images/logo_m.png http://www.boohoo.com/content/ebiz/boohoo/resources/images/l... (To be fair, Boohoo have altered their branding over time but the similarities are still recognisable I think?).