And it wasn't just the PlayStation VR. For example the Echo was sold out on Amazon right before the holidays but you could get it within an hour on Prime Now.

And it wasn't just the PlayStation VR. For example the Echo was sold out on Amazon right before the holidays but you could get it within an hour on Prime Now. I suspect Amazon is doing this on purpose to get people to try Prime Now. That was probably the first purchase I made on Prime Now and I've since made quite a few purchases. When I used to need something right away I would drive to Best Buy or a nearby store. Now I first check Prime Now before going anywhere else.