>nobody wants that. >I want to I agree. It's important to direct wants of the consumer into frequent use. The real value in marketing is creating cultures whe

>nobody wants that. >I want to I agree. It's important to direct wants of the consumer into frequent use. The real value in marketing is creating cultures where people must consume to participate. Consumer needs are path dependent, so it's important to not allow avenues for countercultures or ways to avoid traps.