I don't understand why companies have such a hard time crafting smartphones that are as good looking as Xiaomi or Apple devices. The front of the 5 & 6 is acce

I don't understand why companies have such a hard time crafting smartphones that are as good looking as Xiaomi or Apple devices. The front of the 5 & 6 is acceptable, but the back just kills it for me. Also the 5 looks the best in my opinion but the specs are so bad that I'd not even consider it