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According to the bankruptcy docs, NG had about $70M in top line revenue which they were generating a loss on. In an e-commerce business, the brand, url, and em
by spaceflunky 10y ago
According to the bankruptcy docs, NG had about $70M in top line revenue which they were generating a loss on.
In an e-commerce business, the brand, url, and email list are the most valuable assets. Email lists are super fucking valuable, because emails convert to sales very well. No inventory was included in the deal.
BooHoo is basically going to use their existing supply and fulfillment channels to sell their inventory on NastyGal.com. Basically NG, will just be a front more boohoo.com inventory.