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Bloomberg (the company) became the de facto standard in the financial industry decades before Mike Bloomberg became a politician. Mike Bloomberg started the co
by matco11 10y ago
Bloomberg (the company) became the de facto standard in the financial industry decades before Mike Bloomberg became a politician.
Mike Bloomberg started the company because while working at Merrill Lynch (in the 80ies) he thought the computer terminals banks used at the time to see stock and bond prices where ridiculous. He got funded by Merrill Lynch and disrupted the industry, overtaking rivals like Reuters (which well into the 90ies was usually considered the most trustworthy source for stock data)
You needed their special hardware only until the late nineties (the "Bloomberg box" - consider that up until around 96 or 97, only few employees would have internet access on their desktop, even inside "bulge bracket" investment banks): nowadays, you can get Blooomberg terminal on their workstation or on your own hardware. Likewise, you can run in on a dedicated connection, or on your normal internet line.
The key element of Bloomberg terminal is reliability: it feeds data you can usually trust and price feeds you can almost certainly trust. When you are checking prices changing several times a second across exchanges in different part of the world that's no easy feat). That's crucial when millions of dollars are at stake.
Second is the ability to access 80% of the data and information you would ever want to check wihout leaving the terminal.
Third ingredient is ease of use.
Fourth is incredible customer service.
Fifth is innovation: they continuously innovate, improve old features, add new features, introduce access to new data/information.
Once you remove the cost of the underlying live price feeds (from stock exchanges), The Bloomberg terminal is not that expensive for what it does. Bear in mind its customers are people that spend their day optimizing their financial decisions: if there was something cheaper working as well, they would go for it. If there was something working even better, they would go for it, probably even at a higher price point (because that's how the economics in the banking and investing world work).
Fun read:
https://www.fastcompany.com/3051883/behind-the-brand/the-bloomberg-terminal https://www.fastcompany.com/3051883/behind-the-brand/the-blo...
- amygdyl 10y agoBloomberg was a partner at Solomon Brothers, where he developed their in house IT systems. Solly infamously demutualized, under John Gutfreund, and in that process, Bloomberg left, presumably with any IP waivers he needed (after all, they had to get partners to agree to be paid off, and that was a political battle) and from that position, it was I imagine, certainly easier, to attract Merril to invest in the new venture, as 50% partners. Merill later sold i think all but a token stake, and Bloomberg was the majority buyer for their shares. At no time did Michael Bloomberg work for Merill Lynch. His timing, and trading, was impeccable. Solly was long the 800lb gorilla of fixed income. Coming from a former partner, the intimacy he had with the intriciacies of data (especially the archaic clearing systems he led to be automated, literally Solomon Brothers cared only for their front desks by habit, legendarily earning so much as to get away with a devil may care attitude long past when most firms would have been bust by conterparties declaring oprisk indigestible) he probably could have held a beauty parade for potential investors. Merril was probably chosen for two equally important characteristics, however: passivity as investors, and out size retail salesforce, immediate users for new equities data products Bloomberg wanted to launch. Pretty sure they were long one of the largest Tandem customers, and may still rum Tandem for messaging. As noted in other comments, their messaging is nigh bullet proof. As is also noted in other comments, they give a real damn about latency, so make telcos (at least telco sales reps) weep no doubt more than most customers. If there is a lesson for the startup world, i think it is this (besides way to trade to get his investment): there are apparently infinite messaging products, and a multiple thereof of features for messaging, but if you want to grow a high margin niche monopoly, or just a business period, build your messaging like civilization itself depends on it. How many hundreds of billions in capital have been made and lost in what are essentially messaging products? But name one that can count a few nines of reliability you'd entrust your capital, your family's emergencies, your daily banking, to, that is on the web?