Tzury, I absolutely agree with you. The power of Twitter certainly lies in their API. To many other posters here: Twitter does have a strategy. At this year's

Tzury, I absolutely agree with you. The power of Twitter certainly lies in their API. To many other posters here: Twitter does have a strategy. At this year's Chirp the Twitter exec team and Ev Williams in particular struck me as being very strategic and thoughtful about their progress. Promoted Tweets in combination with their position as a channel (and not a tool) are a powerful and economically promising combination. And this is only one of their three pillars of monetizations. IIRC the other two were not disclosed. Another note: A company can only develop technology so fast. Twitter is currently growing by a couple of employees every week and soon they will have the resources to address many of the points mentioned here.