> I cannot help but wonder how what Google is doing is different than any startup working on a product From a marketing point of view, the big difference is th

> I cannot help but wonder how what Google is doing is different than any startup working on a product From a marketing point of view, the big difference is that a startup isn't labeling their product with a very well known brand. The downside for the startup is that they need to build their brand recognition and image from scratch. The downside for the big brand is that they have a lot to lose if they tarnish their own reputation.