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I agree but how is it any worse than a start-up trying the idea and then dying in a similar fashion?
by simooooo 10y ago
I agree but how is it any worse than a start-up trying the idea and then dying in a similar fashion?
- travem 10y agoIt's worse for google because their brand is attached to it. Shutting down a branded internal "startup" can cause negative sentiment to be attached to the overall brand (as evidenced in comments here). Whereas with a startup there isn't really a lingering negative impact on a parent brand because there is no parent brand.
- simooooo 10y agoyeah worse for the brand of Google but not for us as we are just as likely to have it fail as if it were a startup.
- jfoster 10y agoStartups that die do affect the overall perception of startups, but at the point of going out of business, the business no longer cares about its brand perception.