It's different than competition in a traditional market, where each competitor sets up their own storefront and does battle. On Amazon, you build the storefront

It's different than competition in a traditional market, where each competitor sets up their own storefront and does battle. On Amazon, you build the storefront, write the marketing copy, take the risks of choosing and testing products, building product reputations and testimonials, then Amazon enables literally anyone to come into what you've built, move your products to the back room, and sell their similar stuff on your end caps, and walk out of your store with the money you should have made. And should you complain, Amazon treats you like their bitch, this despite the fact that paying commission on every sale makes you a customer.