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By now I feel I will some day read the unthinkable: Alphabet Shutting Down Google

douche 10y ago
More likely would be Google Shutting Down Alphabet Unless search and ads somehow die off as a cash cow catastrophically, that's always going to be the tail that wags the dog.
- nol13 10y ago
  No opportunity to see ads when Alexa browses the internet for you, the new adwords soon to be the market for purchasing targeted Alexa NN reenforcement points!
- maxerickson 10y ago
  Alphabet might fold in on itself and become Google again, which I suppose is what you mean, but Alphabet is 100% owner of Google, so any reorganization like that would be accurately ascribed to Alphabet.
Wizek 10y ago
Or perhaps more realistic in the short term: Google announcing to shut down Gmail beta(tm) over the next several months.
tyingq 10y ago
I think more likely is some point where Google search has no organic results, but rather, a mix of "KG", widgets, and ads. You can already see the progression...there's many searches that include nothing but Google content until you scroll way below the fold. Edit: One interesting query is "cancer cure". On my reasonably large monitor, nothing organic showing unless I scroll down. Anything travel related is similar, like "vegas hotels". Edit2: If you disagree that the importance of the plain organic results is fading, please explain why they keep moving down. Google does understand what "below the fold" means in terms of what's important and what's not. In fact, the algorithm penalizes sites that place the important content below the fold, beneath things that are self-serving.
deleted 10y ago
[deleted]
arkitaip 10y ago
As long as they keep Project Zero around...
jwilk 10y ago
https://xkcd.com/1361/ https://xkcd.com/1361/
- ezequiel-garzon 10y ago
  Thanks! I hadn't seen that one. xkcd is great.
- xkxx 10y ago
  OMG, that's very funny. I use neither Google Search nor GMail. But I do use the 8.8.8.8 DNS server. When I need to check if my internet connection is down, I ping 8.8.8.8. Very useful.

More likely would be Google Shutting Down Alphabet Unless search and ads somehow die off as a cash cow catastrophically, that's always going to be the tail that wags the dog.

nol13 10y ago
No opportunity to see ads when Alexa browses the internet for you, the new adwords soon to be the market for purchasing targeted Alexa NN reenforcement points!
maxerickson 10y ago
Alphabet might fold in on itself and become Google again, which I suppose is what you mean, but Alphabet is 100% owner of Google, so any reorganization like that would be accurately ascribed to Alphabet.

Wizek 10y ago

Or perhaps more realistic in the short term: Google announcing to shut down Gmail beta(tm) over the next several months.

tyingq 10y ago

I think more likely is some point where Google search has no organic results, but rather, a mix of "KG", widgets, and ads. You can already see the progression...there's many searches that include nothing but Google content until you scroll way below the fold. Edit: One interesting query is "cancer cure". On my reasonably large monitor, nothing organic showing unless I scroll down. Anything travel related is similar, like "vegas hotels". Edit2: If you disagree that the importance of the plain organic results is fading, please explain why they keep moving down. Google does understand what "below the fold" means in terms of what's important and what's not. In fact, the algorithm penalizes sites that place the important content below the fold, beneath things that are self-serving.

deleted 10y ago

[deleted]

arkitaip 10y ago

As long as they keep Project Zero around...

jwilk 10y ago

https://xkcd.com/1361/ https://xkcd.com/1361/

ezequiel-garzon 10y ago
Thanks! I hadn't seen that one. xkcd is great.
xkxx 10y ago
OMG, that's very funny. I use neither Google Search nor GMail. But I do use the 8.8.8.8 DNS server. When I need to check if my internet connection is down, I ping 8.8.8.8. Very useful.