It's true, people pay for cachet, social proof, etc. And when the competition uses the same ASIN and grabs the buy box from your listing of unique items, the sa

It's true, people pay for cachet, social proof, etc. And when the competition uses the same ASIN and grabs the buy box from your listing of unique items, the sale goes to them simply because the add to cart button is associated with their product not yours as a result of winning the buy box. And when they win the buy box, they get the benefit of all the social proof you've cultivated via reviews on the product listing. I'm not trying to dissuade you, or my mom, for that matter. Just sharing my experience as the HN ethic suggests I should. There's numerous strategies to deal with the Amazon cockroach problem, including staying one step ahead with better products. It's just it can get a little soul sucking...and best to know what to expect so you can prepare the best you can.