I'm largely non-technical. Written maybe a total of 50 lines of PHP and consider myself knowledgeable about but unable to personally execute 90%+ of engineering

I'm largely non-technical. Written maybe a total of 50 lines of PHP and consider myself knowledgeable about but unable to personally execute 90%+ of engineering/development work. The challenge was primarily that I had an underperforming technical/engineering team until we hired a professional, experienced VP of Engineering last year (which has made a huge difference). My advice - get a technical co-founder or early CTO/VP Eng that is immensely technical and totally dedicated. Many on here have described the weakness of having great code and great software with no marketing channel - the other side is just as painful.