4 ms·
Yep - we did a Zappos tour last week and judging from their culture they would view this as a great marketing expense in addition to "the right thing to do". A
by barmstrong 16y ago
Yep - we did a Zappos tour last week and judging from their culture they would view this as a great marketing expense in addition to "the right thing to do".
Also it's not fair to judge it by major media exposure because:
1. The people who got those deals will generate word of mouth
2. If they hadn't honored it it would have generated negative word of mouth
Gotta factor those two in.
- megablast 16y agoYes, but word of mouth is incredibly hard to measure. (twitter and social media helps a bit in this regard) What you can measure is broad media exposure, so this is what you look at as a measure.
- duncanj 16y agoThe most important figures that one needs for management are unknown or unknowable,... but successful management must nevertheless take account of them. (W. Edwards Deming quoting Lloyd Nelson)