There's a name for that, it's called work. It takes time and effort to cycle through various items and finally find the one that is good or the best. Sometimes

There's a name for that, it's called work. It takes time and effort to cycle through various items and finally find the one that is good or the best. Sometimes it may not be obvious until days, months, even years down the road which one is better due to a huge number of factors. That translates to an onerous amount of work for everyone to have to put up with. Whereas it's the perfect scenario for a few groups to rigorously test and review different candidate products and provide trusted opinions on them so that thousands or millions of people can make use of that work without having to do it themselves.