i think the big issue, is that there is rich and "rich" real rich can afford to spend $100K on a car w/o really impacting their income too much. i.e. 100K = 5%

i think the big issue, is that there is rich and "rich" real rich can afford to spend $100K on a car w/o really impacting their income too much. i.e. 100K = 5% of their yearly income($2mm/yr) the "fake" rich, still make $300-400K a yr, but they think they are "rich" rich, so they also buy the $100K car. But for them that $100K is a much higher % of their income. personally I feel like 5% of your income on cars, is more or less living within your means. If you keep your car for 4-5 years, that's only 1% of your yearly income going towards cars. Granted if you are a car enthusiast and cars are your only hobby, it's ok to bump that number to 10-15%