Trend to watch in next few years: Phony Actors This same thing happens on all social networks - facebook, instagram, reddit, twitter, etc all have accounts on

Trend to watch in next few years: Phony Actors This same thing happens on all social networks - facebook, instagram, reddit, twitter, etc all have accounts on them that may have naturally grown and are now paid to post / influence content on their respective platforms. I've seen this first hand on Instagram how large of an effect it can have in promoting apps, products etc. Previously disclosing affiliations / paid promotions was limited to a much smaller set influencers. Now, these platforms give anyone from a kid with spare time to a professional marketing agency a means to build accounts and leverage the vast reach of these networks for their own gain. Facebook is _starting_ to realize this and clamp down on it for fake news. But there are many more avenues and it'll be interesting to see how this really gets solved if at all.