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Does Apple really need or care about the "Pro" market? It seems like all of their priorities are related to everyday consumers (beats headphones, air buds, sev
by bleair 10y ago
Does Apple really need or care about the "Pro" market?
It seems like all of their priorities are related to everyday consumers (beats headphones, air buds, several new phone models every N months, etc.).
Why would apple waste their engineering man-hours building products for any market except the common consumer who aspires to be part of the wealthy crowd?
- shuntress 10y ago"Creative Professionals (or students)" has been a very visible, if not core, segment of Apple consumers. To me, this may seem desirable due to the perception that these people prefer to use tools that are 'the-best-of-the-best'.
- no_wave 10y agoBecause if you're going to buy an aspirational product it should actually be used by the demographic you're aspiring to be a part of.
- soundwave106 10y agoI guess this might be their direction now, but at one time Apple did market heavily towards creative professionals. I think this helped Apple's "hip" image among consumers. When you, say, see your favorite electronic band in concert and notice the Apple logo on their laptop, that reinforces the impression that these computers aren't "stodgy" Windows PCs (ala the ads 10 years ago in this direction -- https://en.wikipedia.org/wiki/Get_a_Mac https://en.wikipedia.org/wiki/Get_a_Mac) Many "common" consumers have a creative hobby to be honest as well, and I think developing pro tools can help develop consumer / prosumer versions. See: Garageband, a consumer oriented DAW from the folks that made Logic Pro.