Losing 0.65% of customers that work in IT could very well cause long term damage that the 2% of regular customers can't make up for. People working in IT often

Losing 0.65% of customers that work in IT could very well cause long term damage that the 2% of regular customers can't make up for. People working in IT often have a much bigger influence on others in that area and you don't want to lose that. Look at Microsoft. They've been there and are currently investing quite a lot to get developers to use their software. If Apple were clever, they'd look ahead, but it seems they go for good quarterly results instead and repeat the same mistakes others have already made. It has all the markings of a company in decline.