It doesn't make sense to me. The more successful sites will be around longer - so $75/one-time probably means less lifetime value versus the $5/mo you suggested

It doesn't make sense to me. The more successful sites will be around longer - so $75/one-time probably means less lifetime value versus the $5/mo you suggested which I think makes more sense. But they probably need more cash sooner. And $75 one time will just push the masses to alternatives.