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I think this is a very interesting perspective. If I understand correctly, your argument is that a Mac Pro product need not be a direct profit maker so long as
by tlow 10y ago
I think this is a very interesting perspective. If I understand correctly, your argument is that a Mac Pro product need not be a direct profit maker so long as it perpetuates Apple's position as a top end computer manufacturer. Have I understood correctly? Or are you perhaps prognosticating a change in market demands rendering such a product less relevant?
- spamizbad 10y agoYou got it. It's a strategy employed by the automobile industry as well: high-end loss leaders that "signal the brand" and cultivate loyalty among enthusiasts. Apple's claim is staked on high-margin products, so it needs an elite cachet much more than say... Xiaomi or Dell. And you can signal that to consumers with one-of-a-kind high-end products that operate on the absolute cutting-edge of various creative, technical, and scientific niches.
- blumentopf 10y agoPorsche for instance isn't earning any money with their LMP1 race cars. They need them to sustain the illusion that they're a sports car company, despite the majority of their sales being SUVs (Cayenne, Macan) and sedans (Panamera).
- graeme 10y agoThat, plus also the effect that people in the market for pro computers tend to be infleuntial. They creatd software and influence the purchasing decisions of others.