The author misses a large point, and it sort of confounds his other arguments. While form and representation are absolutely important, so is context. People c

The author misses a large point, and it sort of confounds his other arguments. While form and representation are absolutely important, so is context. People cared about his facebook visualization because the subject matter was of immediate interest to us, given the current news cycle. A visualization has to be part of a compelling story. Not all visualizations are great, and not all well-made visualizations express a compelling narrative. And not all visualizations, regardless of how well-made and compelling, are right for a target audience. Relevance is different than form; let's not confuse them.