He's playing smart PR by building up this cyberpunk persona of Julian Assange. Considering Wikileaks has gone from zero to CNN front page in under a year, this

He's playing smart PR by building up this cyberpunk persona of Julian Assange. Considering Wikileaks has gone from zero to CNN front page in under a year, this is the critical period of time when Wikileaks establishes itself as a media "brand." It's a smart move to make all coverage about Wikileaks and the mission, and not like some celebrity fluff piece about the founder. No matter how much the MSM tries to TMZ-ify everything it touches, information is power, and the stakes are very real here. In a counter-intelligence sense, the dominant strategy is to hold your cards & remain a blank slate as long as possible. Let everybody fill in the blanks themselves on an empty canvas, introducing their own wrong biases, rather than tell them what to think. It's informative to flip through history books, and see what has happened to the guy telling the King's secrets. In almost every instance, that guy ends up dead. (The usual method being suicide via two gunshots in the back of the head.) With that in mind, it makes perfect sense to publicly reveal as little as possible about one's personal life, just in case pissed off Mossad agents seek vengeance decades later, for example.