Selling a company is a full-time job that's a lot like raising money, except unlike raising money there's not a ton of blogs out there giving free advice on how

Selling a company is a full-time job that's a lot like raising money, except unlike raising money there's not a ton of blogs out there giving free advice on how to do it. If you try to do it yourself, you will suck at it. If your company could actually be worth something, where 'something' has seven digits in it, find someone with experience who's successfully shopped companies before. They will want a retainer plus a percentage of the total. Assuming they know what they are doing, they will be well worth it. If your company has no chance of being worth a large sum to anyone, put together a list of parties who might potentially be interested, e-mail their CEOs or 'corporate development' executives (if they're large enough to have such things), and just be open with them. They will take you to the cleaners, but if your company isn't worth enough to hire a professional this is hard to avoid. Ultimately your startup is worth what the market will pay. Lines of code don't mean much and time spent on it means nothing. Let another party make the first offer if you manage to get any nibbles.