I think the author is suggesting to give the end user the option to turn on/off power in an attempt to do peak shaving. If spot prices are predicted to go up at

I think the author is suggesting to give the end user the option to turn on/off power in an attempt to do peak shaving. If spot prices are predicted to go up at a certain time due to grid constraints, then you can inform the user and if they want, they can turn off their air conditioning/washer/pool heater, etc. There would also be the monetary incentive, saving money since the prices are high. https://www.bidgely.com/ https://www.bidgely.com/ offers something similar to that, but I'm not totally sure. This also depends on the pricing models allowed within the retailing side.